Effectively Growing Your Digital Marketing
In the past, if you owned a small, or even medium-size, business, you may have been able to get away with very little marketing. Well those days are gone. Not only do you need to market nowadays (no...
View ArticleHow to Improve Click-through Rates
Click-through rate (CTR) is the number of users that click on a specific link out of the total users that view a page, email, or advertisement. It is commonly used to measure the success of an online...
View ArticleHow to Ensure that Your Emails Are Read
When it comes to marketing your Emails, you have a few options. You can send them to your target audience and hope that your recipients will open them and read them to the end. Your second option is to...
View ArticleWriting Amazing Press Releases
In all industries, press releases are an amazing way to get the word out about your brand and your offerings. If you are thinking that you don’t need to bother with press releases, you are ignoring a...
View ArticleHow to Explain Content Marketing
There are many different types of businesses out there. Yours may be among the unique businesses that exist but it is still not the only business that offers what you offer. However, there are business...
View ArticleDetermining What Your Target Audience Wants and Needs
When it comes to your target audience members, it is not always easy to determine exactly what they want and need. However, you probably agree that it must always be your main focus. Your needs (as a...
View ArticleThe Influence of Psychology in Marketing
When it comes to marketing success, you can’t get anywhere at all if you don’t develop a relationship with the other person and, over time, build trust, credibility, and a perception that you are the...
View ArticleInfluencer Marketing and Its Myths
You may be wondering exactly what influencer marketing is. Well, it is marketing that concentrates on particular people rather than the entire target market for that particular brand. Influencers are...
View ArticleThe Many Ways to Write a Great Call-to-Action
If you sit down to write a call-to-action (CTA) and you expect it to be a piece of cake, you may be mistaken. There is an art to writing an effective CTA and you probably will not be able to just whip...
View ArticleChoosing an Effective Domain Name
When you first start your business, one of the initial things that you will need to do is to choose a domain name for your business/website. In fact, your domain name will be one of the first things...
View ArticleComing Up With Great Lead-Generation Ideas
People are constantly buzzing about content marketing and lead generation. If you own your own business or if you work for someone else and hold a high position in that business, generating new,...
View ArticleSatisfying WIIFM for Your Target Audience
If you read any of a number of business blogs that are available to you online, the chances are that you have come across WIIFM (What’s In It For Me?) quite a bit. WIIFM is the concept of satisfying...
View ArticleWhat You Need to Know about B2B versus B2C Marketing
When it comes to strategies for your brand/business, content marketing is extremely effective and extremely necessary. The fact is that you won’t get very far without a content marketing strategy. That...
View ArticlePay Close Attention to Your Competitors
If a person is asked if they think that they have competition in their business (does anyone else do exactly what they do or is their product/service completely unique), their response is generally no,...
View ArticleAre Keywords in Your Domain Name Necessary?
The answer to that question can go either way. There are many people who believe that it is necessary to have a strong keyword as part of your business’ domain name and others who don’t understand the...
View ArticleTips for Enhancing Your Social Media Images
You probably agree that images really make your content that much better. They are probably also responsible for compelling your target audience members to share your content with other people....
View ArticleThe Right Tactics Take You Very Far
When it comes to your business strategy, you need a plan and you need to use effective tactics that will get you to where you want to be in a quick and effective manner. Developing the most effective...
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